Product work started in 2007 on Build, Price & Buy at Mitsubishi Motors, and the approach has held ever since. Find where people drop off. Rebuild the flow. Ship it. Measure what moved.
Consumer platforms taught volume, first at Warner Bros. and then at Target, where a five step purchase flow became one-click selection and monthly activations more than doubled. Co-founding GPS of Things taught what hardware costs, and when to stop: development was halted once competitive evidence showed Tile outscaling the category.
Fintech raised the stakes. At PolySign, product strategy covered institutional custody and tokenization platforms holding more than $1B in client assets for banks, custodians, and hedge funds. HelloCrypto put the whole picture in one build, self-funded with $150K and architected to all seven incoming Brazil VASP requirement areas.
Built, shipped, and sold: one year from start to Google Play launch, and acquired four months after that.
Looking now at VP of Product and Head of Product roles in fintech, digital assets, and AI-enabled SaaS.